AdParity

One of the greatest commercial successes of the Internet was the revolution of paid search and has unequivocally become an absolute necessity for today and tomorrow's media companies. In just a few clicks, a website on the other side of the planet can instantly provide gratification to a visitor via rich media, images, audio and text. The delivery of relevant advertising or "contextual targeting" until very recently was often overlooked, that is until the rise of the search engine super powers like Google, Yahoo, and MSN which provide advertisers with a wealth of options to perform the near-perfect product placement, promotion and pricing with any size budget. This explosive surge in paid search advertising has obviously impacted traditionally media in a very negative way, contributing to diminishing ad revenues and a genuine need a low cost technical solution.

Traditional publishers and media, you are not alone. However, if you don't already know by now – beware! As you look forward to the future of your business and plan a core strategy to provide "new media" to your current audience, be advised that many third party ad networks will provide a smoke and mirrors approach promising to feed your website with new ad inventory and online ad revenue. Unfortunately, these same providers do not allow you to manage those ads, audit them or even provide you with a transparent revenue sharing model. Many insist on being exclusive and will not subject themselves to bid against others who would provide you with ad inventory. Finally, most will assume a predatory stance and eventually consume your direct advertisers leaving you with a paltry revenue share reported to you by a black-box system that does not permit independent verification. How is it possible to get up and running quickly and provide you customers with what they want and need? You work hard to generate a solid media product and content. You have the right to monetize that content first by eliminating all the "middlemen" or ad networks between YOU the publisher and the advertiser. These middlemen bring no value and where a CPM should be $7 to $10 it is less. Where a click in a PPC or pay-per-click model should be $2.45 it is less than a penny!

Read - Common Sense, The Need for Newspapers and The Age of the Internet

tyBit's AdParity system is the perfect solution to allow any size organization to immediately enter into the world of new media and reclaim your lost advertising revenues with a self-service contextual based ad delivery and search platform. It is the most powerful technology in the marketplace and for the first 30 days it is absolutely FREE! You keep all the revenue. That's how sure we are about it. It can even run parallel with your other ad platforms so you can compare. Plus it provides you with complete control of your website ad monetization and is simple to use. You completely manage, audit, prioritize and synchronize all your text, banner and video ads on your site. Best of all, you decide how "hands on" you need to be because it allows your advertisers and ad network partners to sign up themselves and manage their own ad campaigns on your we properties, even competing for prime space and time.

Your Own Brand of Advertising
As a company founded by technology resellers, we understand your need to provide your customers with a familiar private-labeled solution which integrates directly into your website(s) or advertising network. Your customer's will enjoy the familiarity and comfort of your brand in an always-on Internet based self serving control center.

Why Ad Parity?

• Search Engine Precision with Ad CPM Model
• Complete Hosted Solution
• Full Rich Media Integration
• Monetize & Target Web Site Traffic
• Always on 24/7 Self Service Platform
• "Anywhere" Advertising Management
• Transparent Billing Shows Who Clicked
• Ads Tied to Content by Keywords
• Integrate 3rd Party Ad Networks
• Manage 3rd Party Ad Networks
• Prioritize 3rd Party Ad Delivery
• Synchronize 3rd Party Ads
• Convert Misplaced Traffic to Ad Dollars
• Advertising Backfill
• No Risk (Try Before You Buy)
• Free Training & Support

The Return to Profit
For too long large search engines and advertising aggregators have had their way with traditional media with respect to Internet based advertising and the "magical" processes which shrouds who bought what, when, where, automated traffic vs. real visitors. AdParity is a complete, all in one solution that puts control and revenue back into your hands at a low cost offering that is specifically designed to remove as many of the burdening costs and pain points associated with technical integration. From the moment you sign up and your AdParity is operational, our dedicated 24.7 staff goes to work to assist you in every way possible to make a quick and profitable addition to your business model.

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Additionally, all of the revenues you generate are visible in a transparent no-nonsense system which not only allows you to know you are receiving 100% of what you've earned but to assist you in understanding what portions of your online business is growing and providing you with the highest profits. The revenue sharing ratios are straight-forward. You have no costs and based on the model you elect, you receive 80%, 70% or 60% of gross revenues!

Using Your Current Website(s) or Properties
With AdParity any size website can within minutes establish "ready to sell" advertising zones which are either dynamically defined by AdParity's proprietary contextual crawler or directly by you as the editor and publisher. That's right!!! Now all of your advertiser's text, image, video or audio campaigns will be relevant to the content of the page they are served sparking higher click through rates, large scale conversions, and repeat business. What does this mean? If an advertiser wants to place and bid for text, banner or video ad space on the Sports Section of your website, they can create an ad campaign, pay for it and chose the keywords that will deliver their ad to your website "zones" or sections. That means that if Nike wants to place an ad for shoes when baseball, football or basketball content is published on your website, they can and you get paid by impression or click! Best of all, you control it.

Create Your Own Affiliates
Viral and social marketing are here to stay so take advantage of word-of-mouth advertising and fanatical fans by empowering them to create revenue sources for themselves while improving your global footprint quickly. In other words, AdParity comes with a turnkey social network where User Generated Content (UGC) is key. Your readers and subscribers can join your social network and become affiliates so you and then can profit when your ads display across their social network profile. AdParity allows you as the publisher to establish your own armies of affiliates who from their own web properties serve the relevant contextual ads and you decide the revenue share.

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